[About this place]
Weird is a creative performance marketing agency. If you don't know what that means, you're not at fault. There isn't really anyone else doing this. They're either creative, or performance. We're both. And we've been doing both for twelve years.
That combination gives us a perspective no pure creative agency has, and no pure media agency could fake. The creative knows what scales because it was made by people who've watched it spend. The media is read by people who wrote the ads. The two halves teach each other constantly. That's the whole bet.
[About this place]
Weird is a creative performance marketing agency. If you don’t know what that means, you’re not at fault. There isn’t really anyone else doing this. They’re either creative, or performance. We’re both. And we’ve been doing both for twelve years.
That combination gives us a perspective no pure creative agency has, and no pure media agency could fake. The creative knows what scales because it was made by people who’ve watched it spend. The media is read by people who wrote the ads. The two halves teach each other constantly. That’s the whole bet.
Founded in Mumbai
Founded in Mumbai
years
Of creative and performance, in the same room
years
Of creative and performance, in the same room
+
Brands built, scaled, or rebuilt.
+
Brands built, scaled, or rebuilt.
Oh, don't ask us why we're called Weird.
Oh, don't ask us why we're called Weird.
Oh, don't ask us why we're called Weird.
Only the founder knows. And even he doesn't, really. He started this in 2014 and the reason has changed depending on his mood, the year, and how the meeting is going. Which, in fairness, is weird.
Only the founder knows. And even he doesn't, really. He started this in 2014 and the reason has changed depending on his mood, the year, and how the meeting is going. Which, in fairness, is weird.
We've been making one argument for twelve years. It just took the market a while to catch up.
We've been making one argument for twelve years. It just took the market a while to catch up.
We've been making one argument for twelve years. It just took the market a while to catch up.
Most agencies separate creative from media. That made sense when the technical layer of media buying was the differentiator. It doesn't anymore.
Most agencies separate creative from media. That made sense when the technical layer of media buying was the differentiator. It doesn't anymore.
Most agencies separate creative from media. That made sense when the technical layer of media buying was the differentiator. It doesn't anymore.
01
02
03
04
What changed
In 2022, the math changed.
Media buying used to be the lever. The auction was loose, audiences were targetable, third-party data was gold. Then privacy laws came in. The targeting layer collapsed. Meta's algorithm took over the work media buyers used to do, and the old technical knowledge stopped mattering.
Creative is the new targeting
The ad became the audience.
What replaced the targeting layer is creative signal. Meta's system reads the ad itself — the imagery, the hook, the message — and decides who to show it to. Which means the ad has to be good. There's no targeting trick that saves a bad one. No audience lever that rescues weak positioning. The creative is the targeting now.
Which, for us, is convenient
This is the part we were built for.
Weird was always creative-first. We just spent twelve years doing it alongside performance marketing. The market shift means the thing we were always best at is now the only thing that matters, and twelve years inside Meta's auction means we know exactly what kind of creative the platform rewards.
What this means for the work
We don't get lucky. We build systems.
Brands that want to scale need a lot of creative. Constantly, on a loop. Each one rooted in positioning the brand has already locked. Each one designed to test a specific signal. The winners come from the system, not from a fortunate Tuesday. The process is the IP. It builds winning habits, not one-off events.
How this becomes brand building
The same signal builds everything else.
The creative testing loop doesn't just make better ads. It teaches us what the brand actually is. Which messages compound. Which images stop people. Which positioning customers respond to in their own words. That information flows into everything we build downstream — from the website that converts to the brand film that goes viral.
Meet the team.
Started Weird in 2014. Writes most of what the agency puts out, including this website, including the bad jokes. Currently obsessed with what AI does to creative strategy when you actually let it. Wants to spend more time on shoot floors and less time in spreadsheets, but the spreadsheets keep finding him.
Shashank Seksaria
Founder
The reason Weird actually runs. Handles every conversation that turns a stranger into a client and a client into someone who pays their invoices. Wears more hats than is reasonable for one person. If you've spoken to anyone at Weird, you've probably spoken to Shreeja first.
Shreeja Mahambre
Business Head
We've stayed in the same conversation for years. The strategist talks to the producer. The producer talks to the people running the ads. The ads tell us what the strategy got right. And so on. The agency is essentially a long conversation we haven't ended yet.
[What it's actually like to work with us]
Joined late 2025. Quietly became the bridge between strategy and production. Uses Claude better than most people use Google.
Radhika
Strategy & Copy
Designs the statics that scale. Been here long enough to read a brief and know what's missing.
Nimisha
Designer
The other half of the design team. Statics, brand work, and the occasional shoot day where she ends up styling.
Roshani
Designer
Shoots everything that moves at Weird. Quiet on set, opinionated about lenses.
Jateen
Videographer
Meet the team.
Started Weird in 2014. Writes most of what the agency puts out, including this website, including the bad jokes. Currently obsessed with what AI does to creative strategy when you actually let it. Wants to spend more time on shoot floors and less time in spreadsheets, but the spreadsheets keep finding him.
Shashank Seksaria
Founder
The reason Weird actually runs. Handles every conversation that turns a stranger into a client and a client into someone who pays their invoices. Wears more hats than is reasonable for one person. If you've spoken to anyone at Weird, you've probably spoken to Shreeja first.
Shreeja Mahambre
Business Head
We've stayed in the same conversation for years. The strategist talks to the producer. The producer talks to the people running the ads. The ads tell us what the strategy got right. And so on. The agency is essentially a long conversation we haven't ended yet.
[What it's actually like to work with us]
Joined late 2025. Quietly became the bridge between strategy and production. Uses Claude better than most people use Google.
Radhika
Strategy & Copy
Designs the statics that scale. Been here long enough to read a brief and know what's missing.
Nimisha
Designer
The other half of the design team. Statics, brand work, and the occasional shoot day where she ends up styling.
Roshani
Designer
Shoots everything that moves at Weird. Quiet on set, opinionated about lenses.
Jateen
Videographer
©
2016 - 2025
Our favorite clients.
Some people who said yes.
100+ brands across twelve years. Some for a single campaign, some for years. A few you might recognize.
2016
2018
2020
2023
2017
2018
2020
2025
Meet the team.
Started Weird in 2014. Writes most of what the agency puts out, including this website, including the bad jokes. Currently obsessed with what AI does to creative strategy when you actually let it. Wants to spend more time on shoot floors and less time in spreadsheets, but the spreadsheets keep finding him.
Shashank Seksaria
Founder
The reason Weird actually runs. Handles every conversation that turns a stranger into a client and a client into someone who pays their invoices. Wears more hats than is reasonable for one person. If you've spoken to anyone at Weird, you've probably spoken to Shreeja first.
Shreeja Mahambre
Business Head
We’ve stayed in the same conversation for years. The strategist talks to the producer. The producer talks to the people running the ads. The ads tell us what the strategy got right. And so on. The agency is essentially a long conversation we haven’t ended yet.
[What it’s actually like to work with us]
Joined late 2025. Quietly became the bridge between strategy and production. Uses Claude better than most people use Google.
Radhika
Strategy & Copy
Designs the statics that scale. Been here long enough to read a brief and know what's missing.
Nimisha
Designer
The other half of the design team. Statics, brand work, and the occasional shoot day where she ends up styling.
Roshani
Designer
Shoots everything that moves at Weird. Quiet on set, opinionated about lenses.
Jateen
Videographer
Only Threads
Liquify
Lama
[05]
Pricing
Wow. You actually scrolled to the bottom.
Which means you probably want to work with us. Or you're a competitor doing research. We're glad to talk to either.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to booking a call.
Shreeja Mahambre
Business Head
A creative strategy consultation is ₹1 lakh, flat. Brand identity starts at ₹5.5 lakh. Brand experience, websites and landing pages, starts at ₹4.5 lakh. Creative production is scoped to the brief, with engagements starting at ₹1.5 lakh. Retainers of every kind start at ₹2 lakh a month. Final numbers depend on scope.
Very. We plan work in quarterly cycles and review it monthly. Busy period coming, a launch, a sale, a season? We add muscle. Things stable? We scale back. You’re never paying for a team size you don’t need that month.
Depends on what we’re building. A strategy consultation takes 2 to 4 weeks. A full brand identity usually runs 6 to 10 weeks. A website or landing page build, 4 to 8. Production depends on the brief: a static system can be days, films take weeks. And performance marketing never really finishes; that one’s ongoing by design.
Two ways. One: a project, where we build a defined thing, your strategy, your brand, your website, a campaign, and hand it over done. Two: a retainer, where we stay on, running your media, producing your creative every month, or both. Most brands start with a project, see how we work, and then stay.
Yes, for qualified conversations. Our thinking is the actual product, so we don’t hand it out free. Once an NDA is signed and the proposal is accepted, we build the pitch deck. It stays our copyright and is valid for five days. Protective? A little. You’d want the same from us once you’re the client.
A call where we mostly ask questions, about your customer, your numbers, your ceiling. If there’s a fit, you get a scoped proposal with a timeline and a number. Work starts within days of signing, not weeks.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to booking a call.
Shreeja Mahambre
Business Head
A creative strategy consultation is ₹1 lakh, flat. Brand identity starts at ₹5.5 lakh. Brand experience, websites and landing pages, starts at ₹4.5 lakh. Creative production is scoped to the brief, with engagements starting at ₹1.5 lakh. Retainers of every kind start at ₹2 lakh a month. Final numbers depend on scope.
Very. We plan work in quarterly cycles and review it monthly. Busy period coming, a launch, a sale, a season? We add muscle. Things stable? We scale back. You’re never paying for a team size you don’t need that month.
Depends on what we’re building. A strategy consultation takes 2 to 4 weeks. A full brand identity usually runs 6 to 10 weeks. A website or landing page build, 4 to 8. Production depends on the brief: a static system can be days, films take weeks. And performance marketing never really finishes; that one’s ongoing by design.
Two ways. One: a project, where we build a defined thing, your strategy, your brand, your website, a campaign, and hand it over done. Two: a retainer, where we stay on, running your media, producing your creative every month, or both. Most brands start with a project, see how we work, and then stay.
Yes, for qualified conversations. Our thinking is the actual product, so we don’t hand it out free. Once an NDA is signed and the proposal is accepted, we build the pitch deck. It stays our copyright and is valid for five days. Protective? A little. You’d want the same from us once you’re the client.
A call where we mostly ask questions, about your customer, your numbers, your ceiling. If there’s a fit, you get a scoped proposal with a timeline and a number. Work starts within days of signing, not weeks.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to booking a call.
Shreeja Mahambre
Business Head
A creative strategy consultation is ₹1 lakh, flat. Brand identity starts at ₹5.5 lakh. Brand experience, websites and landing pages, starts at ₹4.5 lakh. Creative production is scoped to the brief, with engagements starting at ₹1.5 lakh. Retainers of every kind start at ₹2 lakh a month. Final numbers depend on scope.
Very. We plan work in quarterly cycles and review it monthly. Busy period coming, a launch, a sale, a season? We add muscle. Things stable? We scale back. You’re never paying for a team size you don’t need that month.
Depends on what we’re building. A strategy consultation takes 2 to 4 weeks. A full brand identity usually runs 6 to 10 weeks. A website or landing page build, 4 to 8. Production depends on the brief: a static system can be days, films take weeks. And performance marketing never really finishes; that one’s ongoing by design.
Two ways. One: a project, where we build a defined thing, your strategy, your brand, your website, a campaign, and hand it over done. Two: a retainer, where we stay on, running your media, producing your creative every month, or both. Most brands start with a project, see how we work, and then stay.
Yes, for qualified conversations. Our thinking is the actual product, so we don’t hand it out free. Once an NDA is signed and the proposal is accepted, we build the pitch deck. It stays our copyright and is valid for five days. Protective? A little. You’d want the same from us once you’re the client.
A call where we mostly ask questions, about your customer, your numbers, your ceiling. If there’s a fit, you get a scoped proposal with a timeline and a number. Work starts within days of signing, not weeks.