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what happens when a broken phone gives up at the worst possible moment?

Two comedy films for Cashify, written and produced by Weird, directed by Rishabh Vaid. One insight underneath: broken phones pick their moments.

Services

Creative Production
Creative Production

what happens when a broken phone gives up at the worst possible moment?

Two comedy films for Cashify, written and produced by Weird, directed by Rishabh Vaid. One insight underneath: broken phones pick their moments.

Services

Creative Production

Date

Apr 2026

Client

Cashify

Industry

Consumer tech / re-commerce

Timeline

0 Months

Creative Strategy

The Defusal. Two interns, one bomb, a senior on speakerphone.

The squad's juniors crouch over the device while their senior talks them through it from the office. Red or blue. The phone dies on the answer.

Creative Production

The Robber. She catches him, sits on him, and her phone dies mid-call.

The police number rings out as the battery goes. The robber underneath just wants to go home, so he hands her his own phone. Both setups were shot in a single day. Directed by Rishabh Vaid, written and produced by Weird.

Results, not prophecies

Films written and produced in-house

Films written and produced in-house

M+

Views on YouTube

M+

Views on YouTube

Product demos: the dead phone does all the selling

Product demos: the dead phone does all the selling