©
Date
Dec 2025
Client
Livon
Industry
FMCG / haircare
Timeline
0 Months
Creative Strategy
The education is the timing: frizz, met in the season that causes it.
The age-old problem, frizz, paired with the monsoon the film released into, so the lesson lands exactly when the audience lives it. Relatability does the teaching: a youth star, a real moment, no lecture anywhere.
Creative Production
The film: one unexpected shower, two heads of hair, one fix.
Two friends get home drenched. Mithila's hair is fine; her friend's is not. The banter runs, Livon comes out, the transformation closes the argument. Simple script, tough brief. Directed by Ankit Dahiya, written and produced by Weird.
Results, not prophecies
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