2025

the pivot that turned a seasonal hoodie brand into a ₹10 crore business.

We built Lama from unsold winter hoodie inventory in 2022. One product pivot later, it's a ₹10 crore-plus brand, growing on its own profitability, no external funding.

Scaling Lama meant scaling without funding, without a seasonal product, and without disrupting an already profitable business. The photoshoot-led content model that launched the brand couldn't produce at the volume growth would demand. Lama needed a product that sold year-round, and a content engine that could keep up.

Services

Creative Strategy

Brand Experience

Creative Production

Meta Ads

Creative Strategy

Brand Experience

Creative Production

Meta Ads

the pivot that turned a seasonal hoodie brand into a ₹10 crore business.

We built Lama from unsold winter hoodie inventory in 2022. One product pivot later, it's a ₹10 crore-plus brand, growing on its own profitability, no external funding.

Services

Creative Strategy

Brand Experience

Creative Production

Meta Ads

Date

Nov 2025

Client

LAMA

Industry

Fashion / D2C

Timeline

36 Months

View live

Creative Strategy

The unlock wasn't a new campaign. It was a new product, for a customer nobody was building for.

Oversized printed pocket tees: ultra comfortable, wearable all year, prints loud enough to be recognised mid-scroll. Built for women who'd been living in borrowed comfort because nobody designed it for them. Around that insight we locked the brand itself: a style system, a print language, and a website that carries both, so every drop reinforces the same recognisable world.

Creative Production

Then we multiplied it. An influencer engine built on one insight: women having fun in something finally made for them.

Creators showcasing every drop became content at a scale no photoshoot calendar could match, and the format refreshes itself with every collection. Doubling down on the same insight produced the alien brand film: 22.3M views, the brand's own logic played back as story.

Results, not prophecies

₹Cr+

Lifetime revenue, with ₹5Cr+ generated in the last 18 months alone

₹Cr+

Lifetime revenue, with ₹5Cr+ generated in the last 18 months alone

K+

Products sold since launch

K+

Products sold since launch

Views on a single brand film, with 70K+ likes and 2,000+ shares

The hoodies got the brand started. The tees made it a business. Four years in, selling thousands of pieces a month at a 2.8x blended MER, Lama still hasn't found its ceiling.