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Date
Mar 2026
Client
Somma
Industry
Wellness / Ayurvedic supplements
Timeline
6 Months
Creative Strategy
The name is the strategy: the sacred, the lunar, the vital.
In the Rigveda, soma is the ritual drink of immortality; in later Sanskrit, the moon; in Ayurveda, lunar energy and Ojas, the subtlest essence of health. One name roots the brand in the centuries when hemp was medicine, not menace. The mark follows the meaning: the O drawn as a full circle, the moon of the name, repeated across the system. And the Himalayas, where the ingredient grows and where Indian folklore keeps its deepest stories, became the brand's base layer, a mountain scape running behind every pack. Deep greens, an editorial serif, modern restraint over ancient reference.
Creative Production
The packaging carried the hardest brief: heritage-deep, technically exact.
Tinted, shaped glass bottles with the wordmark embossed into the surface, dropper formats in deep green, boxes layered with the mountain scape. Five lines, Sleep, Stress, Menstrual, Muscle, Vitality, each in its own colour inside one family. The build was technical: tint consistency, emboss depth, print layers holding across formats. Applications followed the same system, signage to digital, and we laid the foundations of the brand's site. Old space, modern object: the shelf makes the argument.
Results, not prophecies
Hemp spent its oldest centuries as sacred medicine. Somma's name remembers that, the moon in its mark, the Himalayas on its pack, and a finish modern enough that nobody asks about reputation.
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