2025

two comic films, thirty statics, one day: a launch built like a funnel.

ErasaVir launched with films built for attention and statics built to close, a funnel designed before the camera rolled. 1,000+ orders at 1.5x blended on a ₹350 product.

Nasal sprays are a reactive, low-loyalty purchase, and at ₹350 with thin margins, paid ads couldn't brute-force a launch. The brand needed awareness and conversion from one production budget: films worth watching, statics that close, and a website, all out of the same day on set.

Services

Creative Production

two comic films, thirty statics, one day: a launch built like a funnel.

ErasaVir launched with films built for attention and statics built to close, a funnel designed before the camera rolled. 1,000+ orders at 1.5x blended on a ₹350 product.

Services

Creative Production

Date

Apr 2025

Client

Erasavir

Industry

Health & wellness / D2C

Timeline

8 Months

View live

Creative Strategy

Prevention gave the brand a reason to exist. Humor gave it a personality.

The first film is an ad about shooting an ad: an actor trying to get through an ErasaVir take with a cold he can't hide, sneezes wrecking every attempt, a crew far too quick to judge. Interruptions, staged literally. The second is a single take of the same actor undressing, starting from an astronaut suit, down to living freely. Neither film sells hard. They weren't built to: their job was attention.

Creative Production

The films capture the attention. Thirty assets convert it.

Every still was shot direct and functional on the same location, because we knew the architecture in advance: upload everything into one campaign and the system runs the films as top-funnel awareness, then serves the statics' simple, direct messages to the people who watched. The same stills built the website. One day of shooting, a full funnel out.

Results, not prophecies

Blended ROAS at launch, on a ₹350 low-margin product

Products sold at launch

Campaign assets and two films from a single shoot day

Two films, thirty assets, one day on set. The launch crossed 1,000 orders at 1.5x blended on a ₹350 product. The films earned the attention. The statics closed it.