2025

one colour, two shoot days, and a brand that punches at the giants.

WNTR builds to international grades at Indian prices. For the relaunch we rebuilt everything: branding, films, website, funnel. One vision, two shoot days, 3.2x blended.

The category belongs to international giants, and WNTR wasn't competing with Indian brands; it wanted Indians proud of a local bag that matches the best imports. At a fraction of import prices, the risk is reading as cheap. The relaunch had to make the price gap feel like intelligence, through branding, production and experience alone.

Services

Creative Production

Creative Strategy

Brand Experience

Creative Production

Creative Strategy

Brand Experience

one colour, two shoot days, and a brand that punches at the giants.

WNTR builds to international grades at Indian prices. For the relaunch we rebuilt everything: branding, films, website, funnel. One vision, two shoot days, 3.2x blended.

Services

Creative Production

Creative Strategy

Brand Experience

Date

Aug 2025

Client

WNTR

Industry

Travel gear / D2C luggage

Timeline

12 Months

View live

Creative Strategy

Own a colour first. Bordeaux, darkened in intervals into a gradient.

The brand level got the system: Bordeaux as the owned colour, stepped darker into a gradient, the W repeated into a pattern the way heritage marks do, the website carrying it end to end, designed, written and coded by us. But style was the entry point, not the strategy. The strategy was the mix: stylised films at 70% style, 30% bag to win attention, packing videos inverting that ratio to build consideration, stills to close, every format weighted so the algorithm learns the right buyer from what they watch. Creative diversity, built as a funnel.

Creative Production

Every collection got its own gradient. Dawn got dawn.

The concept extended per collection: the Dawn series shot inside colourful dawn gradients and outdoors at dawn itself, the wine world holding the indoor work and the website. All of it built on set, with lighting and environment, never in post. Three shoots across two days, lifestyle, interiors and packing, produced 30 videos and 100+ statics, each collection in its own light, every variation still unmistakably one brand. The buyer it found: people who travel, succeed, and like a suitcase that makes others wonder.

Results, not prophecies

Blended ROAS at relaunch, in a category owned by giants

Assets from two shoot days: 30 videos, 100+ statics

Phase one average, stabilised on cost controls before the rebuild

WNTR never needed better bags; it had those. It needed them to look the part. One owned colour, two shoot days and a rebuilt experience later, the brand runs at 3.2x blended, and the system now runs in-house, which is its own kind of result.