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Date
Sep 2024
Client
Unsomber
Industry
Fashion / D2C printed streetwear
Timeline
0 Months
Creative Strategy
The insight was the product's own demand: pay attention.
The prints are the strategy: work loud enough to stop a feed mid-scroll. The main film makes that literal, built to interrupt before it introduces. Around it, a visual system planned to the tees themselves: locations, angles and structures matched to each print's colour harmony and philosophy, so every product gets a story instead of a catalogue shot. The website was built from the same day's material, carrying one idea end to end: prints too good to ignore.
Creative Production
One guerrilla day in South Bombay. Twenty films and fifty statics out.
Eighteen products shot across the city, models in real streets, unique angles per print, nothing staged twice. The exports: twenty-plus videos, fifty-plus statics, the full ad library and the website's imagery, from a single call sheet. It's our production system at its most extreme, and the proof that volume and craft aren't opposites when the day is planned hard enough.
Results, not prophecies
Some case studies are scale stories. This one is a making story: an entire brand world, eighteen product narratives and a website, from one day of paying attention.
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